Michelle

Journalist, Visit South Walton Ambassador, Virtual Assistant

Supporting and sharing everything about our 30A local community is a huge piece of my heart. As an entrepreneur, former Walt Disney Co. Cast Member, Wedding Planner and Travel Agent, my passions are authentic story telling and guest service. I'm so grateful to blend the skillsets I've learned and implement them for our community. Helping other families make their 30A beach dreams a reality is why I'm here.

When I'm not exploring 30A, you can find me raising our precious daughter, feeling nostalgic with my high-school sweetheart husband, cooking, eating, finding new things and places to experience, and practicing minimalism with our family. Time and memories are my most valuable possessions.

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Russell

Realtor, Videographer, Podcast Producer

An intensely blessed, quirky, laid back, loyal and loving guy. Proud husband with deep admiration and reverence for my beautiful wife and a fiercely devoted dad to the coolest daughter ever (totally non-biased). In 2012, we fell in love with 30A and have been falling ever since. In 2018, we were blessed to become a part of this community , and we've learned the scenery is only dwarfed by the people who call this place home - it truly is a paradise. There's a lot of love to be found here. I welcome you to share in that love, and am grateful for the opportunity to help you see it come to life. 

You can, and will, find me walking trails, soaking in the beach, stuffing my face at our favorite local eateries, goofing off with our daughter & generally loving life all around South Walton.

HOW CAN WE HELP YOU?

To request our Media Kit or inquire about collaborating

Love from 30A Locals:

Working with Michelle has been a breath of fresh air. Not only have we had the chance to get to know their family, but they have given us the opportunity to expand ours. Being a local small business owner, we’re always looking to help build up other businesses, and that is exactly why partnering with the 30A Local Guides was so easy. Their focus is on building up and supporting each other, rather than competing. It sets them apart.

Janelle Knight, MH Salon 30A

Michelle & the rest of her little family that makes up 30A Local Family are truly some of the best people I’ve had the pleasure of getting to know, working with and along side with as well. Michelle is always open to hearing new ideas and strives with all her might to showcase the beautiful area, the businesses and the people of 30A, to not just the tourists of our area, but most importantly to the residents who make it all possible. I’m honored to be a part of the 30A Local Family team and can’t wait to see it grow!

Jen Deeb, Brand U Solutions

As I local business owner, I have truly enjoyed collaborating with Michelle and appreciate her intentional communication, detailed planning, and endless connections in the area. You won't find anyone else as passionate about supporting the 30A community!

 Stephanie Budd, Pine & Pixels 

I have recently moved to the area and was referred to Michelle by a couple different locals as a way of introducing myself and my business. Within a few different texts for her to get some key points and the direction I was wanting to go with it, she created a post for her Instagram page. With her tagging and hashtag knowledge, I was welcomed to the area, received new followers and new clients on my books within minutes, and am getting calls daily. Thanks again Michelle, for introducing me to the area.

Richard Murray, The Loft 30A Hair Salon 

Michelle and Russell of 30A Local Guides do a fantastic job of spotlighting restaurants in our area like LaCo. The attention they've given to LaCo's renovation, rebranding and daily brunch service that launched in February 2021 has undoubtedly helped us reach our target audience.

 Sarah Hampton, LaCo 

Working with Michelle and Russell of 30A Local Family has been a joy from day one. They are passionate about 30A and local businesses who call 30A home. The pair is professional, personal hardworking and so easy to work and get along with. They make you feel comfortable behind the camera and truly live for helping your business become known to other locals, and those who call 30A their “home away from home.” I personally love following their adventures to know all the ins and outs of what’s happening on and around 30A and anything new that pops up that I may not have known about. Thank you Michelle and Russell for caring about us all and all the work you do for businesses in this area. We are lucky to have you!

 Maggie Matthews, Margaret Ellen Bridal 

Working with Michelle at 30A Local Family has been such a great experience! As a small business owner, It has been such a pleasure to collaborate with another local business who wants to give the best resources to our community. She has been able to help our business connect more with locals who have home repair or home improvement needs. We are so grateful for her dedication to the 30A community and excited to be a part of it!

 Melissa Kubic, E3 Home Repair 

I am so grateful that Michelle and I crossed paths last year!  The first thing that impressed me is Michelle’s passion for our local community.  She takes time to get to know each and every business owner so that she can support them in the best way possible.  Collaborating with Michelle has provided us so much more exposure than we ever would have gotten on our own and we have met so many wonderful locals because of our relationship.  We are so lucky to work with 30A Local Family!

 Kathy Lamb, GLOW Med Spa of 30A 

Michelle is such an inspiration, not only as a thriving business woman, but also as a loving wife, mother, and dear friend. It has been a true honor to collaborate with her. She has taught me so much and helped my business grow and succeed. I cannot thank her enough for all of the love and support she has given me over the years, and I'm looking forward to following along on her adventures.

 Meredith Michler, Mouse Detectives 

I am so appreciative to Michelle and her family. Michelle and I connected on Instagram and she suggested local stores for me to sell my products in along 30A. She was so helpful and encouraging about what areas would be perfect for my products. Her advice helped jump start my business in Florida during COVID last year. So grateful for her passion for the 30A business community!

 Jennifer Grehan, Southern Toile 

Michelle was one of my first solid supporters and has been one of my biggest allies in building my brand in the last couple years. Our Partnership has brought so much to my brand and all they do for the community. Sure, I have gotten some great referrals with some beautiful people through them, but more importantly, I found respite and soul in them. I feel close to this family. It is my honor to serve them.

 Beverly Kennedy, Bodywork Babe